Strategy Management - Revision history

Andrea at 08:39, 11 August 2025

2025-08-11T08:39:19Z

← Older revision		Revision as of 10:39, 11 August 2025
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	<itpmch><title>Strategy Management \| YaSM Service Management Wiki</title>		<itpmch><title>Strategy Management \| YaSM Service Management Wiki</title>
	<meta name="keywords" content="strategy management, service strategy, itil 4 strategy management. itil light strategy, strategy itil lite, lean itil strategy, service management strategy" />		<meta name="keywords" content="strategy management, service strategy, itil 4 strategy management. itil light strategy, strategy itil lite, lean itil strategy, service management strategy" />
	<meta name="description" content="Strategic management is about formulating longer-term goals and implementing these goals, ~~where the goals are based on~~ the organization's resources and its competitive environment." />		<meta name="description" content="Strategic management is about formulating longer-term goals and implementing these goals, taking into account the organization's resources and its competitive environment." />
	<meta name="thumbnail" content="https://yasm.com/wiki/en/img/yasm-service-management/thumbnail/service-strategy-management.jpg" />		<meta name="thumbnail" content="https://yasm.com/wiki/en/img/yasm-service-management/thumbnail/service-strategy-management.jpg" />
	<meta property="og:url" content="https://yasm.com/wiki/en/index.php/Strategy_Management" />		<meta property="og:url" content="https://yasm.com/wiki/en/index.php/Strategy_Management" />
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	==Strategic management==		==Strategic management==

	<span id="md-webpage-description" itemprop="description">Strategic management is about formulating longer-term goals and implementing these goals, ~~where the goals are based on~~ the organization's resources and its competitive environment.</span> It involves activities such as		<span id="md-webpage-description" itemprop="description">Strategic management is about formulating longer-term goals and implementing these goals, taking into account the organization's resources and its competitive environment.</span> It involves activities such as
	* analyzing the market		* analyzing the market
	* determining a market position		* determining a market position

Andrea at 11:14, 20 January 2025

2025-01-20T11:14:22Z

← Older revision		Revision as of 13:14, 20 January 2025
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	<meta name="description" content="Strategic management is about formulating longer-term goals and implementing these goals, where the goals are based on the organization's resources and its competitive environment." />		<meta name="description" content="Strategic management is about formulating longer-term goals and implementing these goals, where the goals are based on the organization's resources and its competitive environment." />
			<meta name="thumbnail" content="https://yasm.com/wiki/en/img/yasm-service-management/thumbnail/service-strategy-management.jpg" />
	<meta property="og:url" content="https://yasm.com/wiki/en/index.php/Strategy_Management" />		<meta property="og:url" content="https://yasm.com/wiki/en/index.php/Strategy_Management" />
	<meta property="og:title" content="Strategy Management \| YaSM Service Management Wiki" />		<meta property="og:title" content="Strategy Management \| YaSM Service Management Wiki" />
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	<html><div class="noresize"><a href="https://yasm.com/wiki/de/index.php/Strategy_Management"><img src="https://yasm.com/wiki/en/img/yasm-wiki/YaSM-Wiki-Deutsch.png" width="210" height="54" style="float:right;" alt="auf Deutsch" title="This page in German" /></a></div><br style="clear:both;"/></html>		<html><div class="noresize"><a href="https://yasm.com/wiki/de/index.php/Strategy_Management"><img src="https://yasm.com/wiki/en/img/yasm-wiki/YaSM-Wiki-Deutsch.png" width="210" height="54" style="float:right;" alt="auf Deutsch" title="This page in German" /></a></div><br style="clear:both;"/></html>
	~~<p> </p>~~

	The practice of [[LP1: Set the strategic direction\|strategy management]] is the application of strategic thinking in the domain of [[Service Management\|service management]].		The practice of [[LP1: Set the strategic direction\|strategy management]] is the application of strategic thinking in the domain of [[Service Management\|service management]].
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	<figure class="mw-halign-right" typeof="mw:File/Thumb"><a itemprop="contentUrl" href="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" title="Strategy management: Service strategy in YaSM"><img srcset="https://yasm.com/wiki/en/img/yasm-service-management/480px/service-strategy-management.jpg 480w, https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg 1200w" sizes="100vw" src="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" fetchpriority="high" decoding="async" width="480" height="270" class="mw-file-element" alt="Strategy management: Service strategy in YaSM and the ITSM frameworks." /></a><figcaption><span style="font-variant:small-caps;"><b>Fig. 1: <a href="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" title="Strategy management: Service strategy in YaSM">Strategy Management</a></b><br />Service strategy in YaSM and the ITSM frameworks.</span></figcaption></figure></div></html>		<figure class="mw-halign-right" typeof="mw:File/Thumb"><a itemprop="contentUrl" href="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" title="Strategy management: Service strategy in YaSM"><img srcset="https://yasm.com/wiki/en/img/yasm-service-management/480px/service-strategy-management.jpg 480w, https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg 1200w" sizes="100vw" src="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" fetchpriority="high" decoding="async" width="480" height="270" class="mw-file-element" alt="Strategy management: Service strategy in YaSM and the ITSM frameworks." /></a><figcaption><span style="font-variant:small-caps;"><b>Fig. 1: <a href="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" title="Strategy management: Service strategy in YaSM">Strategy Management</a></b><br />Service strategy in YaSM and the ITSM frameworks.</span></figcaption></figure></div></html>

Andrea at 10:43, 10 July 2024

2024-07-10T10:43:14Z

← Older revision		Revision as of 12:43, 10 July 2024
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	<html><div class="noresize"><a href="https://yasm.com/wiki/de/index.php/Strategy_Management"><img src="https://yasm.com/wiki/en/img/yasm-wiki/YaSM-Wiki-Deutsch.png" width="~~140~~" height="36" style="float:right;" alt="auf Deutsch" title="This page in German" /></a></div><br style="clear:both;"/>		<html><div class="noresize"><a href="https://yasm.com/wiki/de/index.php/Strategy_Management"><img src="https://yasm.com/wiki/en/img/yasm-wiki/YaSM-Wiki-Deutsch.png" width="210" height="54" style="float:right;" alt="auf Deutsch" title="This page in German" /></a></div><br style="clear:both;"/></html>
	<p> </p>		<p> </p>

	<div id="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" itemscope itemtype="https://schema.org/ImageObject">		The practice of [[LP1: Set the strategic direction\|strategy management]] is the application of strategic thinking in the domain of [[Service Management\|service management]].
	~~<a itemprop="contentUrl" title="Strategy management: Service strategy in YaSM" href="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" /~~>
			The concepts and ideas of '[[#Strategic_management\|strategic management]]' have a long history and are a whole management discipline in their own right, with numerous models and frameworks to support strategic decision-making in businesses.

			High-profile contributors to the discipline include Peter Drucker [[#Wikipedia-Peter-Drucker\|[1]]] and Michael Porter [[#Wikipedia-Michael-Porter\|[2]]].
			<p> </p>

			<html><div itemid="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" itemscope itemtype="https://schema.org/ImageObject">
	<meta itemprop="caption" content="Strategy management: YaSM and the service strategy" />		<meta itemprop="caption" content="Strategy management: YaSM and the service strategy" />
	<meta itemprop="description" content="YaSM strategy management: A streamlined strategical process for service management and ITSM initiatives." />		<meta itemprop="description" content="YaSM strategy management: A streamlined strategical process for service management and ITSM initiatives." />
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	<img ~~style~~="~~margin~~:~~5px 0px 20px 20px; float:right;~~" srcset="https://yasm.com/wiki/en/img/yasm-service-management/480px/service-strategy-management.jpg 480w, https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg 1200w" sizes="100vw" src="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" width="480" height="270" alt="Strategy management: Service strategy in YaSM and the ITSM frameworks." title="Strategy management: Service strategy in YaSM">		<figure class="mw-halign-right" typeof="mw:File/Thumb"><a itemprop="contentUrl" href="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" title="Strategy management: Service strategy in YaSM"><img srcset="https://yasm.com/wiki/en/img/yasm-service-management/480px/service-strategy-management.jpg 480w, https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg 1200w" sizes="100vw" src="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" fetchpriority="high" decoding="async" width="480" height="270" class="mw-file-element" alt="Strategy management: Service strategy in YaSM and the ITSM frameworks." /></a><figcaption><span style="font-variant:small-caps;"><b>Fig. 1: <a href="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" title="Strategy management: Service strategy in YaSM">Strategy Management</a></b><br />Service strategy in YaSM and the ITSM frameworks.</span></figcaption></figure></div></html>
	</a></~~div~~></~~html~~>
	~~<span style="word-wrap:normal;">The practice of [[LP1: Set the strategic direction\|~~strategy ~~management]] is the application of strategic thinking~~ in the ~~domain of [[Service Management\|service management]]~~.</span>

	The concepts and ideas of '[[#Strategic_management\|strategic management]]' have a long history and are a whole management discipline in their own right, with numerous models and frameworks to support strategic decision-making in businesses.

	~~High-profile contributors to the discipline include Peter Drucker [[#Wikipedia-Peter-Drucker\|[1]]] and Michael Porter [[#Wikipedia-Michael-Porter\|[2]]].~~		__TOC__
	<~~p>&nbsp~~;</p>		<br style="clear:both;"/>

	==Strategic management==		==Strategic management==
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	==Video==		==Video==

	<html><a href="https://yasm.com/en/videos/service-strategy-yasm-strategic-processes" ><img srcset="https://yasm.com/en/content/videos/service-strategy-yasm-strategic-processes/480px/develop-customer-service-strategy-yasm.jpg 480w, https://yasm.com/en/content/videos/service-strategy-yasm-strategic-processes/develop-customer-service-strategy-yasm.jpg 1280w" sizes="100vw" src="https://yasm.com/en/content/videos/service-strategy-yasm-strategic-processes/develop-customer-service-strategy-yasm.jpg" width="480" height="270" class="~~thumbimage~~" alt="Video about the service strategy process: Without a strategy you cannot take the long view." title="Start the video: Strategy management in YaSM" ~~style="display~~: ~~block; float: right; margin-right: 0px; margin-bottom: 10px; margin-left: 10px"~~ /></a>		<html><figure class="mw-halign-right" typeof="mw:File/Thumb"><a href="https://yasm.com/en/videos/service-strategy-yasm-strategic-processes" title="Start the video: Strategy management in YaSM"><img srcset="https://yasm.com/en/content/videos/service-strategy-yasm-strategic-processes/480px/develop-customer-service-strategy-yasm.jpg 480w, https://yasm.com/en/content/videos/service-strategy-yasm-strategic-processes/develop-customer-service-strategy-yasm.jpg 1280w" sizes="100vw" src="https://yasm.com/en/content/videos/service-strategy-yasm-strategic-processes/develop-customer-service-strategy-yasm.jpg" decoding="async" width="480" height="270" class="mw-file-element" alt="Video about the service strategy process: Without a strategy you cannot take the long view." /></a>
	<p style="margin-top: 10px; word-wrap:normal;">In~~ ~~this~~ ~~video you'll learn more about what strategic thinking means in the context of service management, and what kind of advice you can find in the YaSM model.<br />		<figcaption><span style="font-variant:small-caps;"><b><a href="https://yasm.com/en/videos/service-strategy-yasm-strategic-processes" title="Start the video: Strategy management in YaSM">Start the video: YaSM strategy management</a></b></span></figcaption></figure>

			<p style="margin-top: 10px; word-wrap:normal;">In this video you'll learn more about what strategic thinking means in the context of service management, and what kind of advice you can find in the YaSM model.<br />
	(From our video series "The simple principles of good service management").</p>		(From our video series "The simple principles of good service management").</p>
	<p>Watch the video:</p>		<p>Watch the video:</p>
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	==External links and references==		==External links and references==
	<span id="Wikipedia-Peter-Drucker">[1] [https://en.wikipedia.org/wiki/Peter_Drucker Peter Drucker]. -- Wikipedia. Retrieved ~~June 30~~, ~~2022~~.</span><br />		<span id="Wikipedia-Peter-Drucker">[1] [https://en.wikipedia.org/wiki/Peter_Drucker Peter Drucker]. -- Wikipedia. Retrieved July 09, 2024.</span><br />
	<span id="Wikipedia-Michael-Porter">[2] [https://en.wikipedia.org/wiki/Michael_Porter Michael Porter]. -- Wikipedia. Retrieved ~~June 30~~, ~~2022~~.</span><br />		<span id="Wikipedia-Michael-Porter">[2] [https://en.wikipedia.org/wiki/Michael_Porter Michael Porter]. -- Wikipedia. Retrieved July 09, 2024.</span><br />
	<span id="ref-axelos-2019">[3] AXELOS, 2019. -- AXELOS: ITIL<sup><small>®</small></sup> Foundation, ITIL 4 Edition. - The Stationery Office; Norwich, UK, 2019.</span><br />		<span id="ref-axelos-2019">[3] AXELOS, 2019. -- AXELOS: ITIL<sup><small>®</small></sup> Foundation, ITIL 4 Edition. - The Stationery Office; Norwich, UK, 2019.</span><br />
	<span id="ref-cabinet-office-service-strategy">[4] Cabinet Office, 2011. -- The Cabinet Office: ITIL<sup><small>®</small></sup> Service Strategy (2011 Edition). - The Stationery Office; London, UK, July 2011.</span><br />		<span id="ref-cabinet-office-service-strategy">[4] Cabinet Office, 2011. -- The Cabinet Office: ITIL<sup><small>®</small></sup> Service Strategy (2011 Edition). - The Stationery Office; London, UK, July 2011.</span><br />
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	<link itemprop="url" href="https://yasm.com/wiki/en/index.php/Strategy_Management" />		<link itemprop="url" href="https://yasm.com/wiki/en/index.php/Strategy_Management" />
	<link itemprop="primaryImageOfPage" href="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" />		<link itemprop="primaryImageOfPage" href="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" />
	~~<link itemprop="Image" href="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" />~~
	<meta itemprop="significantLinks" content="https://yasm.com/wiki/en/index.php/LP1:_Set_the_strategic_direction" />		<meta itemprop="significantLinks" content="https://yasm.com/wiki/en/index.php/LP1:_Set_the_strategic_direction" />
	<meta itemprop="significantLinks" content="https://yasm.com/wiki/en/index.php/YaSM_and_ITIL_V3#YaSM_vs._ITIL_Service_Strategy" />		<meta itemprop="significantLinks" content="https://yasm.com/wiki/en/index.php/YaSM_and_ITIL_V3#YaSM_vs._ITIL_Service_Strategy" />

Andrea at 15:51, 30 December 2023

2023-12-30T15:51:20Z

← Older revision		Revision as of 17:51, 30 December 2023
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	<html><div class="noresize"><a href="https://yasm.com/wiki/de/index.php/Strategy_Management"><img src="https://yasm.com/wiki/en/img/yasm-wiki/YaSM-Wiki-Deutsch.png" width="140" height="36" style="float:right;" alt="auf Deutsch" title="This page in German" /></a></div><br style="clear:both;"/>		<html><div class="noresize"><a href="https://yasm.com/wiki/de/index.php/Strategy_Management"><img src="https://yasm.com/wiki/en/img/yasm-wiki/YaSM-Wiki-Deutsch.png" width="140" height="36" style="float:right;" alt="auf Deutsch" title="This page in German" /></a></div><br style="clear:both;"/>

Andrea at 13:29, 23 July 2022

2022-07-23T13:29:18Z

Andrea at 11:39, 2 July 2022

2022-07-02T11:39:57Z

Andrea at 17:39, 30 June 2022

2022-06-30T17:39:58Z

← Older revision		Revision as of 19:39, 30 June 2022
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	<img itemprop="thumbnailUrl" style="margin:5px 0px 20px 20px; float:right;" src="https://yasm.com/wiki/en/img/yasm-service-management/service-strategy-management.jpg" width="480" height="270" alt="Strategy management: Service strategy in YaSM and the ITSM frameworks." title="Strategy management: Service strategy in YaSM">		<span itemprop="thumbnail" itemscope itemtype="https://schema.org/ImageObject">
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	</a></div></html>		</a></div></html>
	<span style="word-wrap:normal;">The practice of [[LP1: Set the strategic direction\|strategy management]] is the application of strategic thinking in the domain of [[Service Management\|service management]].</span>		<span style="word-wrap:normal;">The practice of [[LP1: Set the strategic direction\|strategy management]] is the application of strategic thinking in the domain of [[Service Management\|service management]].</span>
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	==Straightforward: YaSM strategy management==		==Straightforward: YaSM strategy management==

	Against this background, the YaSM service management model includes a straightforward [[LP1: Set the strategic direction\|strategic process]] focused on the essentials that is not too difficult to understand. With this practical guidance, organizations of all sizes will be able to realize the benefits of pursuing a service strategy (see also our related article on '[[ITIL Lite and YaSM\|ITIL light]]').		Against this background, the [[What_is_YaSM\|YaSM]] service management model includes a straightforward [[LP1: Set the strategic direction\|strategic process]] focused on the essentials that is not too difficult to understand. With this practical guidance, organizations of all sizes will be able to realize the benefits of pursuing a service strategy (see also our related article on '[[ITIL Lite and YaSM\|ITIL light]]').

	Organizations that need more sophistication are free to look for additional guidance in ITIL - or indeed in other sources like the many management books about business strategy.		Organizations that need more sophistication are free to look for additional guidance in ITIL - or indeed in other sources like the many management books about business strategy.
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	==Video==		==Video==

	<html><a href="https://yasm.com/en/videos/service-strategy-yasm-strategic-processes" ><img src="https://yasm.com/en/content/videos/service-strategy-yasm-strategic-processes/develop-customer-service-strategy-yasm.jpg" width="~~422~~" height="~~238~~" class="thumbimage" alt="Video about the service strategy process: Without a strategy you cannot take the long view." title="Start the video: Strategy management in YaSM" style="display: block; float: right; margin-~~top~~: ~~10px; margin-left: 30px~~; margin-bottom: 10px; margin-~~right~~: ~~0px~~" /></a>		<html><a href="https://yasm.com/en/videos/service-strategy-yasm-strategic-processes" ><img src="https://yasm.com/en/content/videos/service-strategy-yasm-strategic-processes/480px/develop-customer-service-strategy-yasm.jpg" width="480" height="270" class="thumbimage" alt="Video about the service strategy process: Without a strategy you cannot take the long view." title="Start the video: Strategy management in YaSM" style="display: block; float: right; margin-right: 0px; margin-bottom: 10px; margin-left: 10px" /></a>
	<p style="margin-top: 10px; word-wrap:normal;">In this video you'll learn more about what strategic thinking means in the context of service management, and what kind of advice you can find in the YaSM model.<br />		<p style="margin-top: 10px; word-wrap:normal;">In this video you'll learn more about what strategic thinking means in the context of service management, and what kind of advice you can find in the YaSM model.<br />
	(From our video series "The simple principles of good service management").</p>		(From our video series "The simple principles of good service management").</p>
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	==External links and references==		==External links and references==
	<span id="Wikipedia-Peter-Drucker">[1] [https://en.wikipedia.org/wiki/Peter_Drucker Peter Drucker]. -- Wikipedia. Retrieved ~~April 25~~, ~~2021~~.</span><br />		<span id="Wikipedia-Peter-Drucker">[1] [https://en.wikipedia.org/wiki/Peter_Drucker Peter Drucker]. -- Wikipedia. Retrieved June 30, 2022.</span><br />
	<span id="Wikipedia-Michael-Porter">[2] [https://en.wikipedia.org/wiki/Michael_Porter Michael Porter]. -- Wikipedia. Retrieved ~~April 25~~, ~~2021~~.</span><br />		<span id="Wikipedia-Michael-Porter">[2] [https://en.wikipedia.org/wiki/Michael_Porter Michael Porter]. -- Wikipedia. Retrieved June 30, 2022.</span><br />
	<span id="ref-axelos-2019">[3] AXELOS, 2019. -- AXELOS: ITIL<sup><small>®</small></sup> Foundation, ITIL 4 Edition. - The Stationery Office; Norwich, UK, 2019.</span><br />		<span id="ref-axelos-2019">[3] AXELOS, 2019. -- AXELOS: ITIL<sup><small>®</small></sup> Foundation, ITIL 4 Edition. - The Stationery Office; Norwich, UK, 2019.</span><br />
	<span id="ref-cabinet-office-service-strategy">[4] Cabinet Office, 2011. -- The Cabinet Office: ITIL<sup><small>®</small></sup> Service Strategy (2011 Edition). - The Stationery Office; London, UK, July 2011.</span><br />		<span id="ref-cabinet-office-service-strategy">[4] Cabinet Office, 2011. -- The Cabinet Office: ITIL<sup><small>®</small></sup> Service Strategy (2011 Edition). - The Stationery Office; London, UK, July 2011.</span><br />
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Andrea at 12:18, 25 April 2021

2021-04-25T12:18:34Z

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Andrea: Created page with "Strategy Management | YaSM Wiki
2020-03-08T10:49:04Z

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The practice of [[LP1: Set the strategic direction|service strategy]] is the application of strategic thinking in the domain of [[Service Management|service management]]. The concepts and ideas of '[[#Strategic_management|strategic management]]' have a long history and are a whole management discipline in their own right, with numerous models and frameworks to support strategic decision-making in businesses. High-profile contributors to the discipline include Peter Drucker and Michael Porter.
 

==Strategic management==

Strategic management is about formulating longer-term goals and implementing these goals, where the goals are based on the organization's resources and its competitive environment. It involves activities such as
* analyzing the market
* determining a market position
* setting objectives
* creating a strategic plan
* deploying the strategy.
 

==Strategic thinking applied to service management==

Although strategic management does not have its origins in [[Service_Management#What_service_management_frameworks_are_available.3F|service management frameworks]], service providers will benefit from the application of strategic thinking, just as any other organization or business. For this reason, many ideas of strategic management have been incorporated into the discipline of service management over the years.

Today, all major service management frameworks recommend that service providers apply strategic thinking to guide the development of their service offerings.

[[ITIL]]®, for instance, includes the [[YaSM_and_ITIL#ITIL-4-Strategy-management|service strategy practice]] that aims to establish the organization's direction and clarify the priorities. [[YaSM_and_COBIT|COBIT]]® contains a process called "[[YaSM_and_COBIT#COBIT-Manage-Strategy|Manage strategy]]", and [[YaSM and CMMI for Services - CMMI-SVC|CMMI-SVC]]® includes a process area "[[YaSM_and_CMMI_for_Services_-_CMMI-SVC#CMMI-Strategic-Service-Management|Strategic service management]]". In [[VeriSM]]™, the service strategy and its ongoing maintenance are presented as a key element of organizational governance.

Essentially, all frameworks suggest that service providers assess the market's (current and future) needs and their own capabilities at regular intervals. Based on this assessment, they should define a strategy or roadmap for developing their capabilities, to provide a set of services that meet their customers' requirements.

Still, service strategy is not high on the agenda at many service providers. This may be because of the way it is presented: The [[#ref-cabinet-office-service-strategy|ITIL V3 book about service strategy]] describes [[YaSM_and_ITIL_V3#YaSM_vs._ITIL_Service_Strategy|service strategy concepts, principles and processes]] on almost 500 pages. This huge amount of guidance seems to suggest that service strategy is a complex and difficult topic, so many service providers, especially smaller ones, focus their attention on other areas such as incident, problem and change management.

That is regrettable because every service provider will benefit from strategic thinking and longer-term planning.
 

==Straightforward: YaSM strategy management==

Against this background, the YaSM model includes a straightforward [[LP1: Set the strategic direction|strategic process]] focused on the essentials that is not too difficult to understand. With this practical guidance, organizations of all sizes will be able to realize the benefits of pursuing a service strategy (see also our related article on '[[ITIL Lite and YaSM|ITIL light]]').

Organizations that need more sophistication are free to look for additional guidance in ITIL - or indeed in other sources like the many management books about business strategy.

The [[LP1:_Set_the_strategic_direction|service strategy process]] according to YaSM includes five sub-processes:
* [[LP1:_Set_the_strategic_direction#LP1.1|Performing strategic assessments]]
* [[LP1:_Set_the_strategic_direction#LP1.2|Providing guidance for the use of technology]]
* [[LP1:_Set_the_strategic_direction#LP1.3|Defining strategic initiatives]]
* [[LP1:_Set_the_strategic_direction#LP1.4|Starting up service development projects]]
* [[LP1:_Set_the_strategic_direction#LP1.5|Monitoring strategic initiatives]]

For each sub-process, YaSM provides a detailed template that describes the process activities, roles, inputs and outputs.

In addition, YaSM contains document templates for the key outputs from the strategic process:

* The [[LP1:_Set_the_strategic_direction#Strategic-objectives|strategic objectives]] are a set of specific goals the service provider aims to achieve by pursuing the service strategy.
* The [[LP1:_Set_the_strategic_direction#Strategic-plan|strategic plan]] (also referred to as the 'service strategy') identifies precisely how the service provider will achieve its strategic objectives.

If you are interested to learn more about YaSM's strategic process, you can find detailed information here in the YaSM Wiki, including a [[LP1:_Set_the_strategic_direction#Process_description|description of the strategic process]] and [[LP1:_Set_the_strategic_direction#Sub-processes|its sub-processes]], a list of the [[LP1:_Set_the_strategic_direction#Process_outputs|process outputs]] with their definitions, and a [[LP1:_Set_the_strategic_direction#Roles_and_responsibilities|complete RACI matrix]].
 

==Video==

<html><a href="https://yasm.com/en/videos/service-strategy-yasm-strategic-processes" ><img src="https://yasm.com/en/content/videos/service-strategy-yasm-strategic-processes/develop-customer-service-strategy-yasm.jpg" width="320" height="180" class="thumbimage" alt="Video about the service strategy process: Without a strategy you cannot take the long view." title="Start the video: Strategy management in YaSM" style="display: block; float: right; margin-top: 10px; margin-left: 30px; margin-bottom: 10px; margin-right: 10px" /></a>
In this video you'll learn more about what strategic thinking means in the context of service management, and what kind of advice you can find in the YaSM model. 
(From our video series "The simple principles of good service management").
Watch the video:
<ul style="list-style-image: URL('/wiki/de/skins/Vector/images/itpm/icon-pfeil-rechts.png');padding-left: 18px;">
<li><a href="https://yasm.com/en/videos/service-strategy-yasm-strategic-processes" title="Start the video: Strategy management in YaSM">Without a strategy you cannot take the long view</a> (10:04 min.)</li></ul>
 </html>

==Related pages==
* [[Service Management Processes|YaSM service management processes]]  ▶  [[LP1: Set the strategic direction]]
* [[YaSM_and_ITIL#|ITIL 4 practices and YaSM processes]]
* [[YaSM and ITIL V3]]   ▶  [[YaSM_and_ITIL_V3#YaSM_vs._ITIL_Service_Strategy|YaSM vs. ITIL service strategy]]
 

==External links and references==
[IT Process Wiki - ITIL Service Strategy]. -- S. Kempter: IT Process Wiki, "[https://wiki.en.it-processmaps.com/index.php/ITIL_Service_Strategy ITIL Service Strategy]. - IT Process Maps; Lindau (Bodensee), Germany.
[AXELOS, 2019]. -- AXELOS: ITIL® Foundation, ITIL 4 Edition. - The Stationery Office; Norwich, UK, 2019.
* [Cabinet Office, 2011]. -- The Cabinet Office: ITIL® Service Strategy (2011 Edition). - The Stationery Office; London, UK, July 2011.
 

<html>By:  Stefan Kempter <a href="https://www.linkedin.com/in/stefankempter"><img style="margin:0px 0px 0px 0px;" src="/wiki/en/img/yasm-wiki/bookmarking/linkedin.jpg" width="16" height="16" title="By: Stefan Kempter | Profile on LinkedIn" alt="Author: Stefan Kempter, IT Process Maps GbR" /></a>, IT Process Maps.
 




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[[Category:Service management topics|!]][[Category:YaSM process]][[Category:ITIL]][[Category:ITIL 4]]

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	<span style="word-wrap:normal;">The practice of [[LP1: Set the strategic direction\|strategy management]] is the application of strategic thinking in the domain of [[Service Management\|service management]].</span>		<span style="word-wrap:normal;">The practice of [[LP1: Set the strategic direction\|strategy management]] is the application of strategic thinking in the domain of [[Service Management\|service management]].</span>
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	==Video==		==Video==

	<html><a href="https://yasm.com/en/videos/service-strategy-yasm-strategic-processes" ><img ~~src~~="https://yasm.com/en/content/videos/service-strategy-yasm-strategic-processes/480px/develop-customer-service-strategy-yasm.jpg" width="480" height="270" class="thumbimage" alt="Video about the service strategy process: Without a strategy you cannot take the long view." title="Start the video: Strategy management in YaSM" style="display: block; float: right; margin-right: 0px; margin-bottom: 10px; margin-left: 10px" /></a>		<html><a href="https://yasm.com/en/videos/service-strategy-yasm-strategic-processes" ><img srcset="https://yasm.com/en/content/videos/service-strategy-yasm-strategic-processes/480px/develop-customer-service-strategy-yasm.jpg 480w, https://yasm.com/en/content/videos/service-strategy-yasm-strategic-processes/develop-customer-service-strategy-yasm.jpg 1280w" sizes="100vw" src="https://yasm.com/en/content/videos/service-strategy-yasm-strategic-processes/develop-customer-service-strategy-yasm.jpg" width="480" height="270" class="thumbimage" alt="Video about the service strategy process: Without a strategy you cannot take the long view." title="Start the video: Strategy management in YaSM" style="display: block; float: right; margin-right: 0px; margin-bottom: 10px; margin-left: 10px" /></a>
	<p style="margin-top: 10px; word-wrap:normal;">In this video you'll learn more about what strategic thinking means in the context of service management, and what kind of advice you can find in the YaSM model.<br />		<p style="margin-top: 10px; word-wrap:normal;">In this video you'll learn more about what strategic thinking means in the context of service management, and what kind of advice you can find in the YaSM model.<br />
	(From our video series "The simple principles of good service management").</p>		(From our video series "The simple principles of good service management").</p>
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	==Related pages==		==Related pages==
	* [[Service Management Processes\|YaSM service management processes]]  &#~~11208~~;  [[LP1: Set the strategic direction]]		* [[Service Management Processes\|YaSM service management processes]]  ➔  [[LP1: Set the strategic direction]]
	* [[YaSM_and_ITIL#\|ITIL 4 practices and YaSM processes]]		* [[YaSM_and_ITIL#\|ITIL 4 practices and YaSM processes]]
	* [[YaSM and ITIL V3]]   &#~~11208~~;  [[YaSM_and_ITIL_V3#YaSM_vs._ITIL_Service_Strategy\|YaSM vs. ITIL service strategy]]		* [[YaSM and ITIL V3]]   ➔  [[YaSM_and_ITIL_V3#YaSM_vs._ITIL_Service_Strategy\|YaSM vs. ITIL service strategy]]

	==External links and references==		==External links and references==
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